Do you want to be 20 times more successful this year than you were last year in network marketing? Silly question. Studies show that there is a simple thing you can do to dramatically improve your success in business. It is a success plan. The problem is, you have probably not done it and if you have, you probably did it wrong.

Today we live in a world of huge economic uncertainty. So-called “secure careers” have left people without stable income and wondering where to turn. There are many people that are struggling, who are either in foreclosure on their home – or getting ready to face foreclosure – and relying on credit cards for every day purchases. Most of us have been told that getting a degree and working for someone else was the answer to financial security. For anyone convinced that a traditional career is superior to multi-level marketing (MLM) should consider the following sobering facts:

The wrong choice in network marketing can have dire consequences. This week I have been flooded with calls by people because their network marketing company closed for business without notice. What looked like a viable, well-funded company was gone in a day. Thousand of distributors were left without a home, dreams were dashed, tears flowed, and desperation was the theme of the week.

Failure to train your team can kill your business. Make no mistake about it, we are in a confidence business, and proper training brings confidence.

In this week’s episode of Networking Star, we featured Tim Sales, a MLM training and marketing professional. We spent three days with Tim going to his house, watching him speak to his groups, and spending time with his family. Tim has built huge groups in his lifetime, coached hundreds of thousands of distributors from many different companies, and now Tim is the master distributor for Ariix. One message became very clear when we were with Tim, “Train your team thoroughly if you want them to succeed.”

Network marketing has evolved greatly in the last 10 years. Spit balling and guessing have given way to analytics and true strategy. Network marketing has become a true science and there is a pattern for success.

People hate to be uncomfortable. So why in the world do so many people in network marketing teach principles that make both the distributor and the prospect so miserable? If we want to grow big groups that duplicate, we must focus on attracting people, not repelling them.