The elections are over. Thank goodness. Not all of my votes were on the winning side and contrary to what some of my fellow conservatives think, the sky is not falling. Something we did learn from the elections and should be applied to business is that even in a bad economy, there is security in the devil you know. (I stole this title from the Economist, I wish it were mine.)

Jobs are down, debt is up and yet we the Americans elected the same guy. Why is that? I will steal a line from Jeffrey Gitomer:

All things being equal, people want to do business with friends. All things being not quite so equal, people STILL want to do business with friends.

Whether you agree with Obama or not, you have to admit that he can give some pretty darn good speeches. I don’t care if you can’t stand Obama and his policies, he ran on being cooler and more likeable than Romney…and he won. People stick with what they know and with the people they like.

In business, who you know is more powerful than what you know. The likeable C+ student will always climb higher than the grumpy genius.

Master your craft and be an expert in your profession. Understand strategies and techniques, but if you really want to make it big, build relationships and learn to be likable.

Build relationships, foster friendships and you will make more money.