Enough of the Cliches

by Jeff Boyle | Mar 24, 2011 | Networking Star

Cliches are tiresome, especially when their long term effect is negative. In traditional direct sales and retail marketing we focus on the product value statements to convince people to buy a product or service. For many network marketers brief lip service is given to the superior nature of the product before attention is then laser focused on the dough, the benjamins, the opportunity. I believe that is why so many opportunity based products have been hit so hard by the down economy.  Where the product based opportunities are flailing, other superior product value based companies are thriving. Summed up, if you are basing your product value on the opportunity instead of better price, quality or efficacy; you are probably using cliches and white lies to sell your opportunity. (more…)