If your company went away, would anybody care?

by Jeff Boyle | May 28, 2009 | Educate

If your company went away, how much heartache would it really create? We all like to think that everyone would be devastated and that our product or service is irreplaceable. The fact is, few companies understand that their brand is quite weak and even think that their brand is equivalent to their logo. Guess what, a brand is far more important than a logo.

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