A team that understands people and knows how to bond with prospects will always outperform the team that memorizes their presentation. Building a smart and nimble team can take time, but if you want a business that can withstand hard times and flourish in good times, you must be bullheaded with your determination to train and mentor people to think and listen instead of just memorizing facts.
Leaders in direct sales organizations have been teaching their “factory” workers for years to say the same things, memorize little sayings and get together once a month for a shot of enthusiasm to keep them from quitting too early before they can sell them some more tools or product. Many entrepreneurs and members of direct sales organizations mock traditional education. Let me tell you, direct sales has a failing grade in real education too. It is time to start teaching our people to solve real problems and lead, not just memorize if we want to thrive in the new economy.
According to Nutrition Business Journal the Internet and other non-network-marketing direct sales companies had a banner year in 2009. As people lost their job and benefits, they turned to preventative health, which means increases in supplements. So, why are sales for nutritional supplements down for network marketing?
When people don’t make money, they look at how much they are paying for their $30 bottles of juice and switch back to Wal-Mart multivitamins and $4 orange juice.
For you new business owners and also you job-laden entrepreneurs seeking to strike out on your own and throw so-called security to the wind in hopes of achieving the seductive dream of riches and independence, I speak to you. I embrace you, my fellow entrepreneurs, and applaud that fire in your belly that keeps you up at night seeking something more, but I also have a couple of suggestions and warnings.