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Personal success stories are so extremely important because they inspire us to greater heights.  When we see what others have done, we see more in ourselves.

I received a great email from Palo Alto software today and I thought I would pass on some of it.  It is very applicable to our efforts each day with prospects.

Stories are important — they remind us what’s possible

People overuse the phrase “never in my wildest dreams.” Especially when it comes to starting a business. The truth is, we entrepreneurs are all dreamers at heart.

Back in the ’80s, I gave up a lucrative consulting practice to start a software company on a shoestring budget. I believed in the usefulness of software in business planning, and nobody was doing it right. Now, did I expect that original product to grow into the world’s best-selling business plan software, and eventually to become the flagship product of a much larger Palo Alto Software? Not exactly. But I’d be lying if I said the thought never crossed my mind. We dream it, then we try to do it.

That’s why sharing our stories is so important. Starting a business — or growing an existing one — is hard work. And it’s risky. And it takes a particular mix of bravery and optimism. Hearing about others who have made the same journey successfully is like fuel. It helps us take off.

Good reasons to share your story

  • Beyond the obvious, here are a couple of worthwhile reasons to consider spending your time on this:
  • Inspire the next great entrepreneur! Nothing energizes potential entrepreneurs better than hearing about the experiences of others who have built their own successful companies. Share your wisdom with the crowd.
  • Enjoy the free PR.
  • Drive traffic to your website.