Why are Personal Success Stories Important?

Jun 02

Personal success stories are so extremely important because they inspire us to greater heights.  When we see what others have done, we see more in ourselves.

I received a great email from Palo Alto software today and I thought I would pass on some of it.  It is very applicable to our efforts each day with prospects.

Stories are important — they remind us what’s possible

People overuse the phrase “never in my wildest dreams.” Especially when it comes to starting a business. The truth is, we entrepreneurs are all dreamers at heart.

Back in the ’80s, I gave up a lucrative consulting practice to start a software company on a shoestring budget. I believed in the usefulness of software in business planning, and nobody was doing it right. Now, did I expect that original product to grow into the world’s best-selling business plan software, and eventually to become the flagship product of a much larger Palo Alto Software? Not exactly. But I’d be lying if I said the thought never crossed my mind. We dream it, then we try to do it.

That’s why sharing our stories is so important. Starting a business — or growing an existing one — is hard work. And it’s risky. And it takes a particular mix of bravery and optimism. Hearing about others who have made the same journey successfully is like fuel. It helps us take off.

Good reasons to share your story

  • Beyond the obvious, here are a couple of worthwhile reasons to consider spending your time on this:
  • Inspire the next great entrepreneur! Nothing energizes potential entrepreneurs better than hearing about the experiences of others who have built their own successful companies. Share your wisdom with the crowd.
  • Enjoy the free PR.
  • Drive traffic to your website.

One comment

  1. Hi Jeff,

    Thanks so much for mentioning our new push on success stories. Being in the business we are, it’s always so exciting to get a new customer on the phone telling us all their ideas for their business. Every time we go to a trade show, we have people excited to explain their business to us. And we love to hear it! We love to be a small part of those successes.

    Entrepreneur’s everywhere have a lot to learn not only from business success, but from the failures as well.

    Thanks again for the mention!

    ‘Chelle Parmele
    Palo Alto Software

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