When to Give Up

May 07

When to Give Up
This entry is part 1 of 4 in the series Marketers in Action.

I am happy, very happy.  However, 2009 was a rough year and I was ready to give up on network marketing.  The venture capital firm that funded our company decided to fire my brothers and me from the company we founded.  They fired most of our employees and moved the company to another state.  Many of us were left without a job or source of income because we gave them up to build our company.  It was pretty rough.  We were really surprised and hurt by the whole deal considering we were actually growing nicely and we worked it with passion for two years to get it up and going before they decided to take it over. Disappointed or not, we had to start over.  Let me tell you why I am so happy now and give you some ideas on how to start over or reenergize after a dramatic emotional or financial setback.

To add to Churchill’s famous quote, when you are going through hell, just walk faster, you’ll come out.  Understand though that while you are going through your difficulties, you will find out who your real friends are and who your facebook friends are.  While we felt abandoned by many of the people we thought we had helped, we also realized how much our family loved and supported us.  In times of difficulty, you can worry about those who left you, or embrace those who stick with you.  We were lucky to have a great family.

Right around the time we lost our jobs, my plane ticket was cancelled for our distributor promotion trip to Hawaii.  With no job or prospects of money, I sat at home feeling hurt and betrayed while many of the distributors and employees we brought into the company were on a fancy company trip.  I had a decision to make.  Was I going to start studying for the bar to be an attorney or was I going to figure out a way to stay in network marketing? Either way, bankruptcy was staring me in the face.  To stay in network marketing was to stay in an industry that had embarrassed me and had brought a ton of negative emotions.  It also meant staying within an industry that is full of some of the most incredible people on the planet.

I decided to stay involved in network marketing in a way that would not distract from our company. My future aside, I wanted our distributors to remain unaffected.  I stayed in networking because I believe you must have the GUTS to be in an environment that makes you feel alive.  When you feel alive you don’t have to fill your life with food, alcohol or sports hero worship to make you happy.  Network marketing, with all its bugs and greed-based decisions, is also full of integrity, stories of greatness and most importantly it makes me feel alive.  Where else can I work with so many people and help them achieve something more than they thought possible financially, emotionally and spiritually?  There are not many ways outside of network marketing.

As the dust has settled, I have been honored by many of my friends and distributors that have come looking for my help again.  I really love being involved in their lives.  My new mentor business is booming and it feels great to be helping people.

To be happy we must develop our psychological muscles that determine good or bad patterns. We determine our happiness and we can change our mood and demeanor.  We get into patterns in our life. These patterns can make you succeed, fail or even create despair. To regain my confidence I had to recognize some patterns and change them in my life quickly to those that would enable me to help people again.

I have known how to build downlines for a long time, however, my experience has helped me understand how to overcome adversity even better. I am not the only one who had their heart broken by network marketing.  It didn’t do me a bit of good to feel beaten.  I determine what I want and I determine my happiness.  I strongly believe that when you know what people need and show them how to get it, you will make a difference in your own life and the lives of many others.

So, when do you give up…never. If you are going through hell, duck your head and run.  You’ll come out a bit toasty, but you’ll be better for it.

Join me on my next post as I explain how to improve your psychological muscles to get yourself to take action.

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  1. Carla /

    Your writing here is inspirational! How many people could pick up the pieces and have enough faith in themselves to start another business after seeing people they trusted commit such selfish acts? Thank you for your inspirational words.

  2. Ted P /

    I am glad you are writing again. I believe that network marketing does have a lot of good to it. I don’t think most people have their business taken from them, but thank you for sharing finally. I was wondering what happened to you and what you were doing. I’d like to hear more from you. Please keep writing.

  3. Jan /

    Network marketing can break your heart. Sometimes you try hard but nothing happens. Thanks for sharing, my setbacks seem like something easier to overcome when you put things into perspective.
    Thanks Jeff.

  4. California Jus Guy /

    Jeff, we would love to have you back at Jus. I saw a comment by someone on another one of your posts that the woman says we miss you a lot at Jus and the current management tries, but we really want to have you with us again. Any chances of that?

  5. Thanks for the comments. I unfortunately do not know what is happening at Jus, but I hope it is growing. I am mentoring some Jus distributors who have tracked me down and I love doing it. Send me a note on my contact page and let’s talk about setting up mentor systems for your groups.

    I believe that when you are doing the right things each day you can become profitable in whichever venture you choose.

  6. Martin /

    Jeff, I heard they are going to change the comp plan again and change the bottles again. What in the world is going on and what can we do about it? It seems like every week there is a new person being hired or fired at corporate. There is no stability any more since you and your brothers left. What do we do?

  7. Former Jus IBO /

    I subscribed to your site for email updates when I was a distributor for your company. I am glad I stayed subscribed even though you have not written in a long time.

    When I was with Jus I had a growing group. With your brothers and Rea, we had momentum. When I went into headquarters in Boise, there was always something going on. After they moved the company to Utah, it seemed like way more money was being put into the company but our momentum died.

    I think that the Aries guys overestimated money and underestimated the heart you guys put into the company. I am doing well in another company now, but I sure appreciate what you guys did.

  8. I was wondering where you have been. My husband and I joined Jus as our first ever multi-level opportunity. We were always skeptical of other companies but felt like family at Jus – probably because you and your managment team treated us like family. You guys cared about us. Our Jus group grew so fast because of your mentoring. We were making good money in a short amount of time. Thank you for that.

    Then when the investors took it over, it seemed to just stop. We heard so many things about how they fired you. I didn’t think they could do that to the founder of a company. Then they moved the whole company to Utah so quickly that it felt like we were left out in the cold. Our checks eventually started to decrease and we started to feel like Jus was giving up on us. I’m sad to say that we gave up first and cancelled our IBO-ship several months ago.

    I wish we could go back in time and save you from being fired! Jus is just not the same anymore.

  9. T in Boise /

    Jeff, it was not right for you and your brothers to have been fired, you did a great job. However, I heard that Rick and Jason offered you a severance, but you rejected it. I also heard that you stopped your doing your other business to build Jus and you had loans to pay on that. If that is all true, why in the world would you have rejected their offer for a severance? That just doesn’t seem smart on your part. Don’t get me wrong, I still love Jus and appreciate what you guys did to get it going, but there is still so many rumors going around, I just need to know what is true and what is not.

  10. Wow, thanks for all the comments this morning. My phone keeps buzzing with emails telling me people are writing. Thank you.

    T, I suppose there are a lot of rumors. People care and want to believe in Jus. I hope people do not give up on network marketing because of what happened to us. I have no intention of hurting Jus, I do believe there has been a lot of misinformation about what happened. I can say that currently I have no input at in what happens at Jus.

    I was offered a severance when they fired me but it required I not be involved in network marketing any more. We started the company to be involved in network marketing and especially Jus. Many weeks later I was offered the same deal but allowed me to compete. Let me repeat, we built Jus to build Jus. Besides, I asked for a global resolution and part of that my brothers would also receive a severance. My brothers also helped found Jus, they too deserved what was being offered to me.

    As far as the other problems or success within Jus now, I cannot help with those. I can help mentor those within Jus who need coaching and mentoring. Let me know how I can be of help.

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