When It’s Head Versus Heart, The Heart Wins

Jul 07

When It’s Head Versus Heart, The Heart Wins

heart-powerBelieve it or not, most of your organization is looking for a reason to quit.  It takes true commitment to succeed in anything, not just network marketing. Network marketing failure rate is widely published and maligned, but knowledge is power and when you understand your downline’s tenancies it can help address the failure rate in your business and truly help them succeed.  Just remember, success can be defined in network marketing as more than money.Believe it or not, most of your organization is looking for a reason to quit.  It takes true commitment to succeed in anything, not just network marketing. Network marketing failure rate is widely published and maligned, but knowledge is power and when you understand your downline’s tenancies it can help address the failure rate in your business and truly help them succeed.  Just remember, success can be defined in network marketing as more than money.

I stole the title to this post, “When It’s Head Versus Heart, The Heart Wins.”  The original article for that title was written for Newsweek Magazine February 11, 2008.  That article was about voter tendencies and the sub title said:

“Science shows that when we are deciding which candidate to support, anxiety, enthusiasm and whom we identify with count more than reason or logic.

Your organization is looking for someone they can identify with.  They are looking to have fun and receive acceptance.  I have said many times on my site and to distributors that network marketing leaders are selling hope and dreams first, your product and service second.  Frankly, most people in your organization are not really looking to make money.  Maybe they got into your business to make money, but soon found that it takes commitment and they may not be ready to give true commitment of the hours and passion yet to make their business profitable financially.

Most companies tout the horsepower of their product and service in an attempt to keep people interested in buying their goods.  This may work for some customers, but this is no way to build a downline.  Statistics are used to promote reason and logic.  This will not keep your people in your business building long term.

Politicians have spent hundreds of millions of dollars attempting to get people to follow them.  The modern, successful politician understands his/her people and how to keep them as faithful constituents.  Like a good politician, you must understand the hearts and minds of your downline.  You must understand that you are often the guardians of their hopes and dreams.  However, unlike many politicians that conduct polls and surveys to manipulate their message, I hope you are trying to understand your people so you can help them, not use them to make only your dreams come true.

I believe that there is nothing wrong for people to be involved with network marketing because they love the product and the association with people who make them feel good about themselves.  It is powerful to give people positive associations and new outlooks on life.  You can make money from the product those people buy.  You can be a positive outlook on their life.  And, just because they are not making money and you are, they are not a failure.  You just better be a good guardian of their needs in the process.

I stole the title to this post, “When It’s Head Versus Heart, The Heart Wins.”  The original article for that title was written for Newsweek Magazine February 11, 2008.  That article was about voter tendencies and the sub title said:

“Science shows that when we are deciding which candidate to support, anxiety, enthusiasm and whom we identify with count more than reason or logic.

Your organization is looking for someone they can identify with.  They are looking to have fun and receive acceptance.  I have said many times on my site and to distributors that network marketing leaders are selling hope and dreams first, your product and service second.  Frankly, most people in your organization are not really looking to make money.  Maybe they got into your business to make money, but soon found that it takes commitment and they may not be ready to give true commitment of the hours and passion yet to make their business profitable financially.

Most companies tout the horsepower of their product and service in an attempt to keep people interested in buying their goods.  This may work for some customers, but this is no way to build a downline.  Statistics are used to promote reason and logic.  This will not keep your people in your business building long term.

Politicians have spent hundreds of millions of dollars attempting to get people to follow them.  The modern, successful politician understands his/her people and how to keep them as faithful constituents.  Like a good politician, you must understand the hearts and minds of your downline.  You must understand that you are often the guardians of their hopes and dreams.  However, unlike many politicians that conduct polls and surveys to manipulate their message, I hope you are trying to understand your people so you can help them, not use them to make only your dreams come true.

I believe that there is nothing wrong for people to be involved with network marketing because they love the product and the association with people who make them feel good about themselves.  It is powerful to give people positive associations and new outlooks on life.  You can make money from the product those people buy.  You can be a positive outlook on their life.  And, just because they are not making money and you are, they are not a failure.  You just better be a good guardian of their needs in the process.

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