To improve, we must recognize where we fall short. Some companies and distributors are willing to accept they can improve, others stick their heads in the sand. My last post I quoted Seth Godin when I wrote, “So, go tell a story. If it doesn’t resonate, tell a different one. If people are not asking for your product when you finish your presentation, it is time to change your story. Either you’re going to tell stories that spread, or you will become irrelevant.