Superstardom knows no sex, age or color. Being a superstar in anything requires natural born talent or cultivation of talent over time. However, unless you were born with every skill needed to be a superstar at your chosen field, you are going to have to be like the rest of us and build your talents. Knowing how to identify potential superstars in your downline and how to develop your own skills to become a superstar are essential to becoming profitable. Here’s your warning: becoming a superstar in network marketing is not for everyone, especially for the wallflowers who must change their entire demeanor. I do believe it is possible for people to become very profitable with coaching and extreme determination, but it is not for the wimps.
If you want to build an ultra profitable downline that creates generational income, one of the most vital components is to understand the personality profile of top producers. Once you have a knowledge of what typically makes up a superstar, you will know better how to recruit them, train them to take advantage of their skills, and best of all you will know what to expect from them if you do your part.
I am often asked, “What should I expect from my downline?” The answer to that is, “Depends.” Many successful leaders achieved their level from pure guts, some build leaders. The distributors that don’t build leaders are grinders, they would show a plan when ever and where ever. They don’t mentor possible leaders because they think they are way too busy. They are the heart and soul of their group and the group’s success lives and dies with this distributor. That distributor’s downline is built on a poor foundation and will likely crumble when that distributor wears out and has to take a break.
Most people that join your group will never do anything other than attend a few meetings and buy product. Welcome them. Love them. Encourage them. However, there are also people that are hungry and want to succeed at high levels. Those people should be pushed, held accountable and lovingly guided into success by expecting a lot from them.
These future leaders are not afraid to do whatever it takes ethically to succeed. But many times their upline is trying to protect these future leaders from doing too much. This is crazy, because top leaders get to where they are because of their attitude of doing more than what is expected. Top leaders only create true stability when they truly replace themselves. They will create generational income only when they ask the same from their leaders and future leaders that they ask of themselves. If not, when they go away or die, so will their groups without their presence. Longevity is created by creating leaders. Leaders are made through accountability to themselves and their mentors.
One who is committed to a cause will not simply “go through the motions” in becoming a leader. A committed distributor will not be satisfied with just making a visit to one of his downline so he can report to his mentor that his job is “completed” or “done.” A committed distributor would not be content to merely “give” a presentation but would want to teach with passion. The result, if your leaders have the guts to ask for it, will be making a real difference in the impressionable lives of the new distributors entrusted to his or her care. It will create real leadership.
The training programs we make are done in a way that asks little from the 97% but much from those who say they want to be leaders. Responsibility and accountability will show you who really deserves your time. Companies and top leaders need to create more leaders, and learn to identify and love the 97%, because you need them in your business too. However, to ask little from your future leaders is a big mistake. Leaders want to be accountable, leaders want to feel empowered, and to ask anything less is creating a house of cards that will crumble eventually.
Do you know how easy it is to create a good product today? Easy, very easy. Because the cost of manufacturing is so cheap compared to what it used to be, it is almost impossible to create an iconic brand or movement based solely upon producing a great product or making it cheaper. Great products produced cheaply are everywhere but not all of them are selling. It is time to start building network marketing by creating great environments and quit thinking that just because we have a great product backed behind a great opportunity we will be okay.
Approximately 80 percent of the top network marketing companies sell health products or cosmetics. Give me $30,000 and two months and I can have you branded inventory of a health product or cosmetic item. It is not hard to do. And guess what, it will probably be made in the same location as some of the world’s top brands.
It is time for network marketers to be more courageous. It is time to create more movements and to quit trying to sell a product with an economic opportunity. We don’t just need great products, because they are everywhere. We need courageous people taking those great products and quit selling them based upon an economic opportunity. That model is failing. I repeat, THAT MODEL IS FAILING. Look at the following graph put out by the DSA. 2008 and 2007 had less sales than 2006. And, if you account for inflation, we had less sales in 2008 than we did in 1999. Some companies are growing, but network marketing is not in the United States. All we are doing is stealing from each other as marketers jump from one fad company to the next. And marketers are jumping ship because corporations are failing on their product and opportunity promises. It is time to start creating product movements that stick based upon the merits of the movement, not just a commission.
I meet with a lot of marketers from many different companies now. I am currently involved with no companies. I am a network marketing lover affiliated with nobody on a day to day basis. One thing I can tell you company executives, your people would leave you if they had the guts to do so or if another opportunity that says the right things comes their way.
I am really shocked at how fearful so many field marketers are at “losing” something by staying with a company that treats them like a commodity. Let me tell company executives and top marketers how to create a movement and keep your people happy.
- Quit treating your product as commodity that is sold because of an economic opportunity.
- Make stuff worth talking about. If you are just one of many similar products, you better be really, really, really, really good at telling an authentic story.
- Understand the new leverage in today’s network marketing. Live your story, yes live your story. Give me happiness, not ingredient lists. Give me joy, not promises of riches I don’t really believe in. Give me a way to feel younger, with people that build me into greatness not scare me into submission. Give me life, don’t take it away from me. Don’t tell me you care about how much money I make and then threaten me if I think the opportunity is better else where. Give me a reason to stay other than the lottery ticket chance of $10,000 a month. LIVE your story.
I love the movie Gladiator. My favorite part in the movie happened when Maxius found his small group of fellow gladiators in the Roman Colosseum about to be under attack. The attack came from a more numerous army of better armed warriors on chariots. Maximus compelled his men by saying, “Whatever comes out of these gates, we’ve got a better chance of survival if we work together. Do you understand? If we stay together we survive.”http://www.youtube.com/watch?v=eBszRs0zZlc
I can say I love network marketing. I love what it can do for people and what it does to people. It is time to make our profession better. It is time to have the courage to work better together in our companies. It is time for companies to empower their people, not threaten them to stay or suffer the consequences. It is time to grow our industry, our companies and our downlines. We better get better at creating a movement worth following.
To improve, we must recognize where we fall short. Some companies and distributors are willing to accept they can improve, others stick their heads in the sand. My last post I quoted Seth Godin when I wrote, “So, go tell a story. If it doesn’t resonate, tell a different one. If people are not asking for your product when you finish your presentation, it is time to change your story. Either you’re going to tell stories that spread, or you will become irrelevant.