If you are afraid to talk about money, you’ll probably always be broke. Becoming comfortable with money requires an understanding that money itself represents far more to each of us than just pieces of paper. Understanding your emotions as they relate to money is vital to taking control of it instead of money controlling you. As an entrepreneur, if you don’t learn what money really means, you will never be able to help yourself, let alone others change their financial status.
Wallace Wattleswrote: “[S]ociety is so organized that man must have money in order to become the possessor of things…” Whether you are a fan of Wattles or not, he is right, the days of trading a pound of butter for a bag of wheat are a little past us now. Randy Gage wrote recently that money is a measuring stick. “If you do something at an extraordinary, exemplary and world class level in the marketplace, the market will make you rich. Because that is the way prosperity works.”
The problem is not money, but how people use it and view it. Money is a symbol and a powerful one at that. Money is not just paper to most people. According to Richard Trachtman, Ph.D., the problem for most people is that money represents such a wide area of problems including anxiety, depression, paranoia, impotence, impulse spending, gambling, social isolation, suicide, and murder. Most people have been taught that it is a taboo to talk about money. There are even books such as Etiquette written in 1922 and its new 17th edition, Emily Post’s Etiquette, that tell us it is rude in most cases to talk to people about personal finances. In 1908 Freud even connected money with feces and connected it to anal eroticism… WHAT in the world? No wonder people are so afraid of money.
No question that money surrounds us. Money can be influential, tempting and seductive. It is a main motivation in our world today. It is a primary reason for divorce and the love of money is for many one of the strongest moving forces in life.
The philosopher, Jacob Needlemansays that money must become a tool for any modern man or woman seriously wishing to find meaning in their lives. “We must use money in order to study ourselves as we are and as we can become.” Money is just a tool and it is about time we studied how we feel about ourselves.
Randy Gage is right, money is a measuring stick (a tool) and most people subconsciously know that. That is why it scares the heck out of them. People feel that money proves they are worth little and accomplish almost nothing. Why do you think people run from the topic of money and are secretive, embarrassed and conflicted about the subject of money?
If money scares you to death, join the club. It is so hard to talk about, the majority of newly weds have yet to even discuss it in any depth before the big day. However, to be successful in business and especially in network marketing, it is time to comfort your fear and understand what money can become to you, instead of how you think it defines you today.
What do you think?
In network marketing we build romantic stories about the successful leaders. We imagine that they hit home runs every at bat, throw 90 yard touch down passes and sink hook shots from 50 feet out on a consistent basis. It reminds of the Mel Gibson Classic Braveheart, where a young soldier doubted Wallace’s identity because he looked too ordinary:
William Wallace: Sons of Scotland! I am William Wallace.
Young Soldier: William Wallace is seven feet tall!
William Wallace: Yes, I’ve heard. Kills men by the hundreds. And if HE were here, he’d consume the English with fireballs from his eyes, and bolts of lightning from his arse.
It borders the absurd how we describe the accomplishments of ordinary people (Network marketing icons are really just normal dudes like the rest of us). This improper characterization is bad for new people and discourages rather than keeping them going. Who in the world really ever built their business without getting the crud beat of them? New people get discouraged if they think they have to live up to impossible feats of marketing. In reality network marketing legends become what they are because they do the little things well. In an Eric Worre video post, he accurately tells us the secret to retention in network marketing is really just small victories. He is right.
Jenkins Lloyd Jones summed life up pretty well when he said, “[The fact is] most putts don’t drop. Most beef is tough. Most children grow up to be just people. Most successful marriages require a high degree of mutual toleration. Most jobs are more often dull than otherwise… Life is like an old?time rail journey delays, sidetracks, smoke, dust, cinders and jolts, interspersed only occasionally by beautiful vistas and thrilling bursts of speed.”
The people who think they will build their businesses with 4,000 people at every meeting and sponsoring only superstars do not understand how real success is achieved in MLM. Only marketers who consistently and diligently achieve small successes will create extraordinary profits in network marketing or make a lasting difference in the lives of their downline.
If you want a group of successful people in your downline, teach them that you will not fill coliseums without filling out a ton of names lists with newbies, teaching them to get passionate about a great product and sharing it with others. Great accomplishments are rarely achieved by overcoming the impossible with a miraculous effort in a short period of time. Great success in network marketing comes from creating habits over time that allow you to build persistently and which allow you to consistently improve your performance.
Great marketing leaders such as Eric Worre, Dexter Yager and Doug Wead are often credited with making a giant impact on groups. These icons within network marketing became who they are because of their ability to do the small things every day. I would even go so far as to say that the icons in network marketing are who they are because of the thousands of people like you and me who are doing the small things each day in their downline. The ultimate downline does not consist of just an incredible leader, but a group of people dedicated to the same goal. May I be so bold as to say that our main goal should be to deliver small victories every day to our new people.
It is time to dispel the myth of the network marketing Hail Mary which is the false belief that we can skip the growth pains and create the foundation for our business instantly and painlessly. Hail Mary’s almost never work in American football and it does not work in MLM either. True success comes from the small and simple things done continuously. When we do the basics of network marketing consistently it can lead to exhilarating moments when we fill an arena with people.
Great leaders in network marketing are just simple people. I have met so many of them and what makes them geniuses is the fact that they know they are not geniuses. Our industry will become respected and our incomes sustained when we realize that we too can create extraordinary results by consistently doing the ordinary.
“If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”
— Antoine de Saint-Exupery
Superstardom knows no sex, age or color. Being a superstar in anything requires natural born talent or cultivation of talent over time. However, unless you were born with every skill needed to be a superstar at your chosen field, you are going to have to be like the rest of us and build your talents. Knowing how to identify potential superstars in your downline and how to develop your own skills to become a superstar are essential to becoming profitable. Here’s your warning: becoming a superstar in network marketing is not for everyone, especially for the wallflowers who must change their entire demeanor. I do believe it is possible for people to become very profitable with coaching and extreme determination, but it is not for the wimps.
If you want to build an ultra profitable downline that creates generational income, one of the most vital components is to understand the personality profile of top producers. Once you have a knowledge of what typically makes up a superstar, you will know better how to recruit them, train them to take advantage of their skills, and best of all you will know what to expect from them if you do your part.
To improve, we must recognize where we fall short. Some companies and distributors are willing to accept they can improve, others stick their heads in the sand. My last post I quoted Seth Godin when I wrote, “So, go tell a story. If it doesn’t resonate, tell a different one. If people are not asking for your product when you finish your presentation, it is time to change your story. Either you’re going to tell stories that spread, or you will become irrelevant.