Below is an excerpt from an article by Dr. Gross. Of the 10 super fruits he names, Jus Antioxidant has all but one, guarana. He also talks highly of other ingredients in Jus such as strawberries and raspberries that have many benefits but are better known than many of the emergent berries on his list below.
Defining an Emergent Category
Paul M. Gross, Phd
In 2004, the term “superfoods” was popularized by a best-selling book (1) proposing 14 whole foods with extraordinary nutrition. One – blueberries – became known as a “superfruit” (2) when its exceptional antioxidant properties were revealed by publication of USDA data on food antioxidant strength, the oxygen radical absorbance capacity or ORAC (3), ranking blueberries near the top of common plant foods.
More than a dozen industry publications for functional foods and beverages have referred to various exotic or antioxidant species as “superfruits” (4-24), yet this category presently does not have a working definition.
The purpose of this article is to give the superfruit category commercial and scientific dimensions.
The following list is not intended to be comprehensive, but gives names and main geographic origins for fruits (growers, manufacturers) and their products typically included in this category over 2004-present
- Açaí (Euterpe oleracea), Brazil
- Blueberry (Vaccinium angustifolium), Canada/USA
- Cranberry (Vaccinium macrocarpon), USA
- Grape (red, Vitis vinifera), USA
- Guaraná (Paullinia cupana), Brazil, Venezuela
- Mangosteen (Garcinia mangostana), South Pacific Islands, Malaysia
- Noni (Morinda citrifolia), South Pacific Islands
- Pomegranate (Punica granatum), Mediterranean Region, USA
- Seabuckthorn (Hippophae rhamnoides), China
- Wolfberry (“goji”, Lycium barbarum), China
Common berries, such as strawberries, raspberries and blackberries used for a large number of consumer products, achieve many of the criteria below. They are, however, sufficiently known in the public, so do not attract interest as novelty fruits and are not usually included among superfruits.