So what is really in the product? And other thoughts.

Jun 09

So what is really in the product? And other thoughts.

Jus AntioxidantJús International is gaining momentum at a rapid pace. I have spent the last week on the road and I am impressed with what is going on in the field. This week I had the privilege of meeting with some incredible business minds that will be joining our team shortly. I am honored as the Jús dream continues to spread throughout the United States, and as of June 4, throughout Japan.

I wanted to take a moment to also answer a couple questions from the field about our product. It is important that we avoid any false claims about what our product does and does not have. Jús is truly changing the lives of so many who are taking it. However, we are no longer flying under the radar as falsities are being alleged about our product and our opportunity in silly blogs and by intimidated competitors throughout the world. Jús Antioxidant is making an impact and, as more and more people join us, I encourage you to continue with a positive approach and not resort to insults about other opportunities as other companies are doing to us more each day. It seems the more we learn, the more we are amazed with how the product continues to positively change live. As such, I encourage everyone to continue to learn about the product.

There has been some confusion about the number of whole fruits and extracts that exist in our product. The confusion exists for different reasons, but mainly because there are so many good things in the product, it is not easy to keep them all straight.

Jús Antioxidant is a complex product which is also makes it so powerful. It would be easy if we could just say the ingredients all came in a dry frozen powder or as purees. However, it is not that simple. Jús Antioxidant has 23 ingredients in different forms combined the way they are for very specific reason. Two fruits even come in two forms. Lycium, also known as the wolfberry or as goji, exists in both a pureed berry and is also added as a juice. Pomegranate also exists as both a puree and juice.

Now, let me try to clarify how our ingredients work together to form such a powerful juice unlike any the market has seen before. Purees are wonderful due to the “living ingredients” they contain and because of their nature, which is very close to how they exist on the vine. They contain the skin, often times pieces of the seeds, and so much of what makes the whole fruit so wonderful. Extracts can be powerful because they lock in many of the nutrients and vitamins that degrade over time when the fruit comes off the vine. Herbs and mushrooms are even different and come to us in different manners so they can be added effectively into the Jús product.

Our lab made it clear that each method of processing has its benefits and detriments. That is why they encouraged such a variety of fruits, herbs and a mushroom along with a variety of methods to locking in nutrients through distinct processing methods.

Jús Antioxidant has nine extracts. Our extracts typically come to our lab through a dry freeze process. Most of the fruit or berry extracts are freeze dried shortly after being picked off the vine in order to preserve as many natural vitamins and nutrients as possible. The extracts are:
1. Grape Skin
2. Grape Seed
3. Wild Blueberry
4. Raspberry Seed
5. Cranberry
6. Tart Cherry
7. Wild Bilberry
8. Strawberry
9. Prune

Jús Antioxidant has one frozen concentrate. Apples are a powerful ingredient because of their nutrients, but are also effective to balance the myriad of tastes that our product contains.
1. Apple Concentrate

Purees have so many benefits and when combined with the vitamins and minerals locked in by a dry freeze process, a puree’s “living” phyto-nutrients are even better. In order to have as many of the possible benefits as we can, our scientists combined all of our ingredients in a manner that takes the best advantage of what Mother Nature has provided us. Jús Antioxidant contains seven whole fruits and berries in puree form:
1. Acai (berry)
2. Lycium (berry)
3. Acerola (berry)
4. Aronia (berry)
5. Noni (fruit)
6. Pomegranate (fruit)
7. Seabuckthorn (berry)

Our Jús also contains three herbs or portions of herbs and a mushroom. These herbs are powerful for our health and are also decaffeinated:
1. Green tea (leaf)
2. White tea (leaf)
3. Ginseng (root)
4. Reishi Mushroom (stem)

To make the formula complete, Jús also has pure fruit juice to ensure a complete synergistic effect for our bodies:
1. Aloe Vera
2. Pomegranate
3. Wolfberry
4. Mangosteen

What Jús Antioxidant consumers and IBOs should know is that the product is not just a combination of fruits, herbs and a mushroom, but is the most well-researched and engineered formulation of natural ingredients that exists on the market today. Simply saying Jús Antioxidant has a certain amount of extracts and purees does not do the product or formulation of the product justice.

Jús International is extremely proud of its product and strives to provide ongoing and complete product education. Look for more to come.

Thanks for all your hard work,



  1. Hi Jeff,
    I have a few questions. Many of the people I work with are nutritionists and are very knowledgeable regarding pH, ORAC, ORP, etc. and I’d like to seem at least somewhat credible.

    1. What is the pH value of JUS?
    2. How Alkaline forming Is JUS in the human body?
    3. You speak of “living ingredients” … Is JUS considered “Live Food?”
    4. There is a means of measuring the electrical potential or “Aliveness” using a “Hydrogen proton electron meter [pH/ORP meter]. ” I have been told that Positively charged food is “dead” and Negatively charged food is Alive.

    Could you or someone in the organization please comment.
    Thank you for your time and consideration.
    Rich Aydelott

  2. Sean Fleming /

    Hello Jeff,

    Is Jus pasteurized and at what point was the ORAC score performed on the product, prior to or after pasteurization?

  3. (Another company’s distributors) are saying that we say we use the berry of the acai but that we really call it palm thus it is false advertising on our part. If we use the palm, which from what I read about that has no real nutritional value, why do we talk about the berry and show pictures of the berry?They are saying that they have the rights to the Acai berry? Just need the explanation since there does seem to be an error in the pamphlet. Thanks,

  4. Is there really just one manufacture of all these other products such as mone vie and zango, goji etc… this the same manufacture that we use?,

  5. Mary Ann /

    How does this product taste? It has an incredible mixture of healthy fruits, herbs and extracts. I would love to taste this and I’d also like to see the compensation plan in more detail (in a presentation or diagram, not words only). The Comp Plan info doesn’t state what percentages are paid out on each level and more important details.


  6. Terry,
    Thank you for the question. The açaí palm is a member of the genus Euterpe, which contains 7 species of palms native to tropical Central and South America, from Belize south to Brazil and Peru, growing mainly in floodplains and swamps. I quickly took this from wikipedia, but there are a lot of other places you can get this informaition.

    I believe that people often just repeat things they heard without really knowing where the source was. Acai palm is the name of the fruit. We use the fruit, not the palm leaf of the fruit’s tree. Nobody has the exclusive rights to acai palm, it is widely grown in Brazil and it can be purchased from other farms now starting to cultivate it outside of Brazil.


  7. Terry,
    There are many companies that manufacture functional health beverages. We do not currently bottle at the same location of any of the companies you listed. Even if we ever decide to manufacture at the same location, our formula is held strictly confidential from them. We would also make the bottler pass stringent quality control requirements.


  8. Mary Ann,
    The product was formulated for health first and then we worked on the taste. The taste has a bit of a grape start that has a kick to it. Barq’s Rootbeer says it has bite. I like that description of Jus too.


  9. Sean,
    Jus is pasteurized. All of our tests were performed after pasteurization. That would be cheating if we tested before we killed the bugs.

    Good question though.


  10. Jeff would you comment on the pasteurization process that Jus undergoes. My understanding is that it is a special process that keep most if not all of the enzymes intact.Is this so?

  11. Robin,
    The product is pasteurized, it has to be to ensure it is safe for the consumers. However, all of the tests ( were all done after the product was pasteurized.


  12. Dr Andrew Myers helped with the following answers below:

    1. What is the pH value of Jus? A pH level in the bottle has little bearing on how it will impact the acid/base balance of the body (see below).
    2. How Alkaline forming Is Jus in the human body? My review indicates that Jus contains alkaline forming ingredients for the most part.
    3. You speak of living ingredients. Is Jus considered “Live Food?” The definition of “live food” is unclear. Obviously, the fresher a fruit the more antioxidant and enzymatic potential it is capable of delivering; while Jus is not a fresh fruit product, it is comprised of fruit components which are carefully prepared to maintain and maximize their antioxidant potential.
    4. There is a means of measuring the electrical potential or “Aliveness” using a “Hydrogen proton electron meter [pH/ORP meter]. ” I have been told that Positively charged food is “dead” and Negatively charged food is Alive. Please see the response below:

    Acid Base Balance and Food Intake
    Our bodies are very sensitive to changes in our acid base balance. In fact, our body has a number of mechanisms it utilizes to maintain homeostasis with regards to acid base balance at all times.
    When a food is ingested, digested, and absorbed, each component of that food will present itself to the kidneys as either an acid-forming compound or a base-forming one. When the sum total of all the acid producing and the base producing micro and macronutrients is tabulated (at the end of a meal or at the end of a day), we’re left with a calculated acid-base load. If the diet provides more acidic components, it will obviously manifest as a net-acid load on the body. And if it provides more basic components, it will obviously manifest as a net-base load on the body.

    In the past, scientists have looked for various techniques to try to quantify whether a food is acid producing or base producing. One method that was commonly used was ash analysis. Using this technique, a food would be combusted and the ash would be analyzed to determine how much of the food was alkaline and how much was acid. When examining the micronutrients present in many foods we see that:
    • Acidic anions in food include chloride, phosphorous, sulfates, and other organic acids.
    • Basic/Alkaline cations in food include sodium, potassium, calcium, and magnesium.
    The ash analysis technique has its limitations, though. Since simple food/ash analysis doesn’t take into account bioavailability of the nutrients in a given food, the acid-base balance of the body after consuming specific foods doesn’t often match the acid or base-producing estimate generated from the ash analysis. In other words, the ash analysis isn’t all that effective in determining how a given food will impact the body.

    Recognizing this limitation, Remer and Manz developed food-rating values that they refer to as PRAL (potential renal acid load) and the NAE (net acid excretion).(1) The NAE can be determined directly by measuring the acid and the ammonium appearing in the urine and then subtracting out the measured urinary bicarbonate. This method yields a net acid excretion score based on direct measurements of the urine. This score, however, reflects total acid and base load of a mixed diet and not the acid or base load of the individual foods in the diet.

    To more accurately predict the acid or base potential of a given food, another technique is needed. Unlike the aforementioned technique, the NAE can be determined indirectly by adding up all the urinary acidic anions from the above method and subtracting out the basic/alkaline cations described above. Since the urinary anion and cation excretion is directly related to food intake, it’s possible to approximate net acid or base load from the composition of the food. This net acid or base load is called the PRAL (potential renal acid load).

    Therefore, in taking into account the composition of the food, the bioavailability of the different micro and macronutrients (especially protein) of the food, the sulfur content of the food, and the obligatory diet-independent organic acid losses, it’s then possible to estimate a physiologically meaningful index of the acid or base load based on the food consumed (PRAL).
    Remember, from an acid/base perspective, it isn’t how a food tests when it is outside your body that matters; it is how that food presents to the kidneys that dictates its effect on the body. The following table summarizes how fruits shape up with regards to their PRAL score.

    A negative PRAL score indicates the food is basic/alkaline. A positive PRAL score indicates the food is acidic. A score of 0 indicates the food is neutral.

    Fruits, Nuts, and Juices Average -3.1
    Apple(juice) -2.2
    Apples -2.2
    Apricots -4.8
    Bananas -5.5
    BlackCurrant -6.5
    Cherries -3.6
    Grape(juice) -1.0
    Hazelnuts -2.8
    KiwiFruit -4.1
    Lemon(juice) -2.5
    Orange(juice) -2.9
    Oranges -2.7
    Peaches -2.4
    Peanuts 8.3
    Pears -2.9
    Pineapple -2.7
    Raisins -21.0
    Strawberries -2.2
    Walnuts 6.8
    Watermelon -1.9

    Considering the readings above, without having specifically tested Jus, it can be predicted that it will present in the body as an alkaline or base combination.

  13. Brenda /

    I have a question for you – what percentage of Jus is certified organic?  Does the company have any plans to offer an organic option?  Otherwise, it concerns me that in addition to offering a concentrated nutrient source, Jus is inadvertently a concentrated pesticide (hormone disrupter) source also.
      I would appreciate any information you can give me.  Thank you so much.

  14. This is a question that we have received quite a bit since we started selling Jus. Having a safe product is so important to Jus. We also have one of the most expensive products on the market to make even though the consumers’ cost is very similar to lower end products. That said, certifying organic every ingredient would further increase Jus costs. However, we have made sure that Jus ingredients are tested for herbicides when they arrive before processing and then the final product is tested again before it is sent out to our clients.

    Below is a press release we sent out about 8 months ago concerning pesticides:

    In regards to the question of the ingredients specifically in Jus, the most important factor is that the product is not only nutrient-rich, but also safe; free of herbicides, pesticides, and fungicides.

    Jus International promotes the daily intake of organic fresh fruits and vegetables in the diet, recognizing it is better to purchase freshly picked whole food. But for most, this may not be practical, time-wise or financially.

    Jus maintains that it has a close working relationship with the farms and producers of the ingredients in the Jus product, in order to accumulate the highest quality fresh fruits and berries. In manufacturing Jus, we have taken every precaution working with a leading manufacturer, to ensure the extreme safety of their product.

    As per the information in their frequently asked questions, Jus’ manufacturer has a GMP “A” Rating (the highest possible rating) by the National Nutritional Food Association. This lab provides full service testing, including microbiological and stability studies on the fruits and berries in Jus. In doing so, Jus and our laboratory have taken the necessary steps to ensure that there is very little to no herbicide or pesticide residue in their Jus product.

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