All marketers are storytellers. Only losers are liars.

Seth Godin says, “Be remarkable! Be consistent! Be authentic!” Ask yourself, “Is my company remarkable, consistent and authentic?”

Great stories make a promise. They promise fun. The promise is bold and not just very good, it is exceptional or it’s not worth listening to.

Understand the new leverage in today’s network marketing. Live your story, yes live your story. Give me happiness, not ingredient lists. Give me joy, not promises of riches I don’t really believe in. Give me a way to feel younger, with people that build me into greatness not scare me into submission. Give me life, don’t take it away from me. Don’t tell me you care about how much money I make and then threaten me if I think the opportunity is better else where. Give your people a reason to stay other than the lottery ticket chance of $10,000 a month. LIVE your story.