Do you know how easy it is to create a good product today? Easy, very easy. Because the cost of manufacturing is so cheap compared to what it used to be, it is almost impossible to create an iconic brand or movement based solely upon producing a great product or making it cheaper. Great products produced cheaply are everywhere but not all of them are selling. It is time to start building network marketing by creating great environments and quit thinking that just because we have a great product backed behind a great opportunity we will be okay.
Approximately 80 percent of the top network marketing companies sell health products or cosmetics. Give me $30,000 and two months and I can have you branded inventory of a health product or cosmetic item. It is not hard to do. And guess what, it will probably be made in the same location as some of the world’s top brands.
It is time for network marketers to be more courageous. It is time to create more movements and to quit trying to sell a product with an economic opportunity. We don’t just need great products, because they are everywhere. We need courageous people taking those great products and quit selling them based upon an economic opportunity. That model is failing. I repeat, THAT MODEL IS FAILING. Look at the following graph put out by the DSA. 2008 and 2007 had less sales than 2006. And, if you account for inflation, we had less sales in 2008 than we did in 1999. Some companies are growing, but network marketing is not in the United States. All we are doing is stealing from each other as marketers jump from one fad company to the next. And marketers are jumping ship because corporations are failing on their product and opportunity promises. It is time to start creating product movements that stick based upon the merits of the movement, not just a commission.
I meet with a lot of marketers from many different companies now. I am currently involved with no companies. I am a network marketing lover affiliated with nobody on a day to day basis. One thing I can tell you company executives, your people would leave you if they had the guts to do so or if another opportunity that says the right things comes their way.
I am really shocked at how fearful so many field marketers are at “losing” something by staying with a company that treats them like a commodity. Let me tell company executives and top marketers how to create a movement and keep your people happy.
- Quit treating your product as commodity that is sold because of an economic opportunity.
- Make stuff worth talking about. If you are just one of many similar products, you better be really, really, really, really good at telling an authentic story.
- Understand the new leverage in today’s network marketing. Live your story, yes live your story. Give me happiness, not ingredient lists. Give me joy, not promises of riches I don’t really believe in. Give me a way to feel younger, with people that build me into greatness not scare me into submission. Give me life, don’t take it away from me. Don’t tell me you care about how much money I make and then threaten me if I think the opportunity is better else where. Give me a reason to stay other than the lottery ticket chance of $10,000 a month. LIVE your story.
I love the movie Gladiator. My favorite part in the movie happened when Maxius found his small group of fellow gladiators in the Roman Colosseum about to be under attack. The attack came from a more numerous army of better armed warriors on chariots. Maximus compelled his men by saying, “Whatever comes out of these gates, we’ve got a better chance of survival if we work together. Do you understand? If we stay together we survive.”
I can say I love network marketing. I love what it can do for people and what it does to people. It is time to make our profession better. It is time to have the courage to work better together in our companies. It is time for companies to empower their people, not threaten them to stay or suffer the consequences. It is time to grow our industry, our companies and our downlines. We better get better at creating a movement worth following.