The strategic network marketer will always outperform the purely tactical one. Zig Ziglar said, “You were born to win, but to be a winner you must plan to win, prepare to win, and expect to win.” One of the most important strategies you must plan for is how improve duplication of correct principles in your group. And there is no better way to create duplication than with a good core story that can be reduced down to a very simple, but memorable message.
Imagine you were given 30 seconds on the Super Bowl to give your message. What would you say? What would your objectives be? Who would you target with your time? These are questions you must be prepared to answer quickly now. You must be prepared with your 30-second commercial at all times. Some people tell you to plan an elevator pitch. Unfortunately, most of their pitches take more time than a slow elevator in a 100-story building. Keep it under 30 seconds.
Network marketing is made up of volunteer armies with almost no previous sales or networking experience. When you have a volunteer army out pitching your product and/or opportunity you cannot afford to have a vague message. Ambiguity of message is a sure fire way to ensure you will not have correct duplication.
Creating a compelling and an easy to understand 30-second commercial is comprised of three main components:
- The hook
- Your unique selling position (USP)
- A challenge or effective close
Creating, practicing, timing, and teaching your 30-second commercial will make a huge difference in your team. I guarantee that if you concentrate on this one principle, you will create more correct duplication than your group has ever seen.
My challenge for you this week is to prepare your commercial so effectively that you can easily, and convincingly, tell your story in 30 seconds or less. Then get your group to do the same.
Dedicated to your success,