When people don’t make money, they look at how much they are paying for their $30 bottles of juice and switch back to Wal-Mart multivitamins and $4 orange juice.
For you new business owners and also you job-laden entrepreneurs seeking to strike out on your own and throw so-called security to the wind in hopes of achieving the seductive dream of riches and independence, I speak to you. I embrace you, my fellow entrepreneurs, and applaud that fire in your belly that keeps you up at night seeking something more, but I also have a couple of suggestions and warnings.
Money is a measuring stick (a tool) and most people subconsciously know that. That is why it scares the heck out of them. People feel that money proves they are worth little and accomplish almost nothing. Why do you think people run from the topic of money and are secretive, embarrassed and conflicted about the subject of money?
It borders the absurd how we describe the accomplishments of ordinary people. This improper characterization is bad for new people and discourages rather than keeping them going. Who in the world really ever built their business without getting the crud beat of them?
Rule 3 - Test your people who say they are committed. Many marketers cringe at this rule. "I want everyone to be comfortable," they think. "I don't want to blow anyone out." Well fine, have an underachieving group that never gets big if you don’t have the guts to ask more from your people.
If you believe in your product or service, you should passionately push, but do so in a manner that does not offend in the process. This takes practice, study and time for most people.
One who is committed to a cause will not simply “go through the motions” in becoming a leader. A committed distributor will not be satisfied with just making a visit to one of his downline so he can report to his mentor that his job is “completed” or “done.” A committed distributor would not be content to merely “give” a presentation but would want to teach with passion. The result, if your leaders have the guts to ask for it, will be making a real difference in the impressionable lives of the new distributors entrusted to his or her care. It will create real leadership.
Understand the new leverage in today's network marketing. Live your story, yes live your story. Give me happiness, not ingredient lists. Give me joy, not promises of riches I don't really believe in. Give me a way to feel younger, with people that build me into greatness not scare me into submission. Give me life, don't take it away from me. Don't tell me you care about how much money I make and then threaten me if I think the opportunity is better else where. Give your people a reason to stay other than the lottery ticket chance of $10,000 a month. LIVE your story.
Without the interaction and training, your people will find other things to take up their time and energy. To turn an employee into an entrepreneur does not happen overnight, but it does and can happen.
Not all new networkers will take accountability seriously. Some networkers will think they have all the answers right when they start, but we know what happens that that person after a couple months, they end up coming back for help or quitting. Some networkers simply do not have the stomach to do what it takes on a consistent basis. However, the most hungry future leaders will do what it takes to succeed and they will attack any obstacle in front of them to achieve success. These networker proteges will only hold themselves accountable to a person that is where they want to be and who is truly doing what he or she is preaching.
Most network marketers of any substantial size and most company executives rarely work "on" their business, instead they are always working "in" their business. They are so busy putting out fires, that they can't put up a firewall.