“The Emperor’s New Clothes” is a fairy tale by Danish poet and author Hans Christian Andersen about an emperor who unknowingly hires two thieves to make him a new set of clothes.  Network marketing, like many traditional businesses, is full of people selling us on false hopes.  In the fairy tale, a young boy pointed out what should have been the obvious to everyone in the crowd, the king was naked.  We must ask ourselves, are we being conned into ignoring the obvious in network marketing because we want what we are hearing to be true.  Unfortunately, this is often the case.

As a distributor, I was always looking for the magic bullet that would help me sponsor in record numbers.  As a network marketing CEO and president, I was constantly besieged by distributors to create the perfect tool.